When you say “letterhead,” most people think of paper designs that have the organization’s name, address, phone number, fax number, email address, and website at the top. They also include logos in some cases. But even the simplest letterhead template with the company information varies in design, color scheme, and logo choice. These are all important factors in creating some great letter designs.
1. Create the Right Contrast
The text on your letter heading should have good contrast against the background of your letterhead template. Dark black or dark blue ink on white paper is always an ideal situation that is easy to read for most people. If you are using bright or neon colors, then you should be able to find a lighter shade of that color for your text. This will also help the contrast on your letterhead, making it easier to read.
2. Clean and Professional
A great business letterhead template will help you make a clean design with plenty of white space around each section for easy reading. The font should be sharp and easy to read. The logo should be clear and sharp, yet not blurry or pixelated.
3. Logo With Tagline or Slogan
Having a great logo on your company letterhead template is important for branding purposes. A tagline or slogan helps tell people what your company does in only a few words. It can also help you exude your company’s unique image.
4. Personalized Stationery With a Custom Letterhead Template
People will be more likely to respond to your letter if they feel it is personalized for them, rather than generic or mass-produced. You can do this easily with a custom letterhead template that includes the person’s name and title in the text of your letter. You can also do this by including some of their interests or hobbies as part of your message.
5. Create a Professional Design
When you create a letterhead design, you want to make sure it looks like something professional and reputable. You wouldn’t go to the doctor’s office and get handed a flyer with text scrawled across it and brightly colored. You want to create something that stands out without being too flashy or hard to read for the person on the other end.
6. Use The Right Paper
When you print your letterheads, don’t just use any paper you have around your house. Make sure you use paper that is high-quality and can stand up to the letterhead printer setup that will be required. This means finding a paper with durable ink coverage, such as 80lb or 100lb stock.
7. Be Sure To Include All The Right Information
One of the biggest mistakes people make when typing out their letterheads is not including all of the necessary information. Your letterheads need to include your organization’s full legal name, address, phone number, fax number, and email address at a minimum. You may also want to add the website if it is short enough that it will fit on your letterhead template without looking too cluttered.
8. Design With Purpose
When you create letterhead examples, it’s important to remember that this isn’t just a design or logo. You are creating something that represents your company and will help people remember who you are. Keep this in mind as you are designing your letterheads so they can stand out without being too flashy or over the top.
9. Test the Design
Before you go ahead and print many letterheads, you should always test the design with a printer. The process for printing letterheads will likely be different than when you are printing out other documents. Make sure that your text can be read properly, fonts aren’t too small or blurry, and logos and designs look crisp and clear.
10. Tailor the Details
When someone is reading your letter, they will be looking for details that they can use to remember who you are and how to get in touch with you. You should include details like your full company name, address, phone number, and website URL at a minimum. If there’s room on your letterhead template, you can also include your fax number and email address as well.
11. Use Your Letterhead Template to Make a Good Impression
You want people to remember you and your business when they see your letterheads, but not by being too flashy or over the top. The design should be simple and clean, with enough details that they will be able to remember which company you are in and how they can contact you. Visit Venngage to see more examples of eye-catching letterhead templates.
Your letterhead is one of the most important parts of your company’s image. It represents you and what you do in a way that is more personal than an email newsletter template, but not as formal as meeting face to face. Make sure it represents your business well!