What are Chatbots? They are also known as chatterbots, and are computer programs that simulate a conversation or interaction with a human being through text or voice. You have probably experienced a chat message while you are researching any product and a window pops up on the screen asking “how may I help you?” and you might check any products pricing via voice command.
Who provides the chatbot’s services?
To add sales automation to your business via chatbot, you need to acquire a professional and the best digital marketing services. Several agencies are offering different types of digital services to enhancing your business revenue through their expert marketing strategies.
Types of chatbots useful for a business
There are many types of chatbots. Here we will talk about those types that are very useful to grow business revenue.
Quick/Scripted reply bots
This type of chatbot, as the name suggests, is used to interact with a customer based on pre-defined knowledge and technical abilities that can capably respond to specific instructions only. In this case, the queries must be aligned with the language program in the chatbot. While these chatbots are enough to answer 80% of support queries.
Natural Language Processing (NLP) Chatbots
This type of chatbots is also called Artificially Intelligent Chatbots counted together as the most important applications of AI services. The NLP chatbot can learn every kind of human interaction and help them expand their knowledge. It communicated with the customer via voice and text. NLP helps the computer to understand the speech despite the distractors.
This type of chatbot required relevant information from its user to take specific action for them. This chatbot usually being used in the airline industry to help customers to book a flight, checking flight status and pricing of tickets as well.
Social Messaging Chatbots
A type of chatbot that talks with its customer-friendly way integrated into social media messaging platforms like: Facebook Messenger, Telegram, Whatsapp Slack, etc. these bots interact, for assistance, with the customers making them feel like they are talking with their friends or family.
Machine Learning Chatbots
This is the most advanced type of conversational bot. It records the customer’s history from each conversation to learn what the customer wants to buy. A contextual chatbot uses Machine Learning and Artificial Intelligence (AI) to remember past conversations with a specific user to learn and develop a customer’s experience.
For example, a customer orders an item through a contextual chatbot platform. This bot will memorize it for future understanding that what item a specific customer likes to order. The main use of Chatbot is to provide a good user experience and a contextual chatbot is one of the best ways to shorten the processes.
Voice-Enabled chatbots have been at their peak for the last couple of years, in the examples of Siri and Alexa. These chatbots are designed to create personalized customer experiences. They obtain user input via voice to take any action and resolve the customer’s queries and execute the tasks. Businesses are now beginning to develop their Voice bots by using text-to-speech (TTS) and voice recognition APIs.
The benefit of Integrating Chatbot to a Business
Improved Customer Service
With a chatbot, your customer does not need to wait for the answer to basic questions about your business. You do need to worry about your customer’s questions and queries about your business while your bots will be responding promptly according to the questions you have pre-defined to the chatbot. According to the survey, 83% of online shoppers need assistance during shopping. So, your customers may need assistance to understand which product fulfills their needs and budget anytime. In these situations, chatbots can serve real-time assistance like a salesperson in a physical store.
Collect Customer Data for Marketing
Chatbots are the best way to track customer’s purchasing patterns and analyze customer’s choices by monitoring their buying activities. Also, you can receive their profile data through their social media public profiles if they use their social media IDs to logging in, you can analyze their product’s choices according to their ages, genders, locations, and hobbies. Some bots can be used to collect feedback from your customers via simple questionnaires to improve products and reaches. chatbots grow your list, from which you can run marketing campaigns for better reaches and business expandability.
Increased Customer Engagement
Engaging customer is always a challenging task. According to research. Companies that engage with their customer on social media were able to increase the number of customers by 20% to 40%. Customer engagement is the key to success for any business. If you cannot maintain it, you’re your customers might lose interest in your product/brand. Chatbots can play their role for customer engagement more effectively and interactively using the best sense of humor. They can increase customer engagement with timely tips and offers. Chatbots create ease for the customer to find out what he is looking for and also evaluates different suggestions. In the coming years, almost all the leading companies will be using chatbots to enhance their customer service and increase their reliability.
Integrating chatbots into your business will create a certain amount of investment costs. However, it will be much cheaper and faster than creating another platform or hiring employees for each task. Through chatbots that working on the replacement of human agents, you will not only save on employee costs but you will also avoid the problems caused by human errors. Chatbots can be a great alternate for employees that can do repetitive tasks with high speed, are cost-effective, easy to implement, maintain and use. Finally, a chatbot can handle multiple and multi-type customers at a time at a very low cost.
Related Article: Advantages of Outsourcing Software Development Company
After reading about what chatbots are used for, we knew that every business needs cost-effective technology. In this era of technology, bots might take over the maximum number of human’s working employment on behalf of the cost-effectiveness and their working without creating human errors.