Would you like to appear in the top 10 when a Google search is done? Then you might be wondering how much effort it takes to outrank the competition and be ranked top in the search engines. The first page of Google is where traffic, click and sales are domiciled. According to research by Ignite Visibility in 2017, position 5 often receives most of the website traffic, as position 1 alone registers at least 20.25 percent clicks through rate, which is quite colossal. In simple terms, that is immensely huge traffic. If you continue changing positions from pages 2 and 3 it will be improbable for your website traffic to grow, unless you start using other resources such as social media to help you channel your traffic as a source of traffic.
Three common search options
When users search for the information that they need in Google, three options will most likely come up.
1. Paid search results
These are normally determined by the ad label that they carry, and you will always be seeing them both at the top, and also below your organic search results.
2. Organic listings
This is where the fiercest competition occurs and it’s normally below the top ads.
3. Local search results
This category is for local businesses and you will see the local ads in Google maps just below the paid Ads.
How to effectively outrank your competitors
To effectively outclass your business competitors, you really want to focus on the above three choices. On the off chance that you can’t beat your rival in one of them, you should try the next. Here below are the ways that you can use to effectively beat your competition and achieve a better ranking.
1.Analyze Your Competition
No matter your industry or niche, you will be using the same process to put your brand on top rankings in Google searches However, what may differ is the strategies that SEO experts use it to achieve their goals. The first thing before competing with a business that ranks top on Google is to know who they are. That is the basis of competitive analysis. Try looking at the strengths, weaknesses, and advantages which they have over you, and also figure out if there is an advantage that you have over them.
There are free tools online that you can use to carry out competitive analysis and one of them is the SEMrush.
2. Think about User Experience
User experience is one of the biggest SEO signals that are more often overlooked. Make sure that you have content that can be consumed easily, and which loads pretty fast. Make your website pages scannable because it’s not always possible for most people to read everything.
3. Target Long-tail Keywords
If you go after head keywords, there is a likelihood that you will be pushing something that your available budget cannot carry. That said, it’s better to go for a keyword phrase that’s easy to rank. Some of the examples of long-phrase keywords include health care tips, top health care tips, and baby care tips, among others.
Well, it’s time for you to tighten your focus and think of the best strategies that you can use to outperform your competition. Remember that content, links, and Rankbrain are the top-ranking considerations for Google. So you should create better content than your competition has, written keyword-rich content, and build links that are more trusted.