If you’ve not started analyzing your social media yet, this is the best time to do it. Social media analysis helps you understand the social media strategies that are working for you and the ones that aren’t. This allows you to better focus your time, effort and budget for effective social media presence while enabling you create a good social media performance report for your company.
In this article, you will learn some of the best social media analysis tools, the steps to take and how to use them effectively to analyze and improve your results.
Perform a social media audit
First of all, begin by conducting a social media audit to understand how well your current social media use is working for you. This will also tell you whether there are any impostor accounts that are taking your fans. Additionally, you’ll also be able to discover any outdated profiles that need revival or repurposing and, thus, understand the new opportunities that you have to grow and engage your audience.
Here are two ways on how to perform an effective social media audit:
Track down all your social media accounts
You can do this by searching the web using your company’s name and its products to see what social media accounts come up. Figure out the accounts that you don’t recognize and determine whether they are fan or impostor accounts, which may be sabotaging your brand. You can also visit the main social media networks separately and search for your brand name and products to see if you will uncover any unfamiliar accounts.
In social media analysis, an audit will help you root out irrelevant accounts and set up a social media monitoring programme to keep any future impostors away. It also provides an opportunity to discover networks where you don’t have a social media presence and whether or not you should include them in your strategy.
Understand the audience of each network
It is important to analyze the demographics of your social media networks to find out the appropriate group to target through each channel.
Some networks, like Snapchat, tend to have younger users compared to Facebook while LinkedIn appears to have more high- income users. With this kind of information, you will definitely have the edge in your online presence.
To understand the demographics of your audience, use each social network’s built-in analytic tool, like Facebook Audience Insight for Facebook users.
Analyze your competitors
This is the second method that you can use to perform a social media analysis. In order to effectively do this, you first need to understand your customers and how they use social media so that it helps you come up with a better competitive strategy.
Afterwards, analyze your competitors’ social media presence and then track performance across all their social media platforms. You can do that by:
1. Checking out the consistency of their branding across all platforms
2. Determining how they are using each platform
3. Monitoring the type of content they post and the interactions each post gathers
Use social media analytic tools
The third way to conduct social media analysis involves using analytic tools, which include:
Google analytics is a web service that helps you learn more about your web visitors. It enables you to track website performance and monitor visitor insights. It also allows you to determine the top sources of user traffic, discover patterns and trends in user engagement and improve marketing campaigns.
These are short pieces of codes appended to the links that you share on social media that tell you how many people interact with your content and end up in your website.
When used with google analytics, UTM parameters provide precise information on the social media content that drives traffic.
If you are having trouble conducting this kind of analysis, don’t fret. You can seek professional assistance from reputable companies, like Netbasequid, a next generation consumer and market intelligence platform that delivers contextual insights to reveal business trends. This platform will also help you connect with consumers and enable you to understand your market and competitors. If you’re ready to conduct a professional social media analysis like a pro, contact Netbasequid today!