There has never been a time when social media marketing was more important. Given the world’s digital transformation, it’s no surprise that social media has become the preferred platform for companies and businesses. When engaging with a customer, social media and its related platforms provide a choice of organic and advertising options. There are several importances and potential.
1. Targeted traffic is driven by social media posts.
A significant number of your consumers and leads are on social media, regardless of your sector, segment, or audience. According to a recent Pew Research Center poll, 68 percent of American people use Facebook. Instagram is used by 78 percent of 18 to 24-year-olds, and Twitter is used by 45 percent. Even Americans aged 65 and up use social media at a rate of 37%.
Having access to all of those clients can help you increase traffic, especially to new material on your site. It can take a long time for a fresh blog post or homepage to get momentum with Google. That means that relatively few clients will be aware of the fresh information until they search for your product or service again.
Publicity from social media posts allows people to find your new web content and visit your website.
That traffic is often fairly targeted because those postings will largely appear in the feeds of followers and individuals interested in your goods. It will not only increase your traffic, but it will also attract the type of visitors you want.
The benefits of social media marketing in terms of traffic might be significant. Over the weekend, a single Reddit link brought in over 20,000 visitors, while StumbleUpon referrals increased daily page views from the single digits to the hundreds. Who wouldn’t want to make the most of such a chance?
2. Using social media for business improves the SEO of your website.
Search engine crawlers can detect which pages are consistently producing traffic and which are simply floating around, forgotten, and ignored. Although your killer content strategy is the most important factor in your search results, driving traffic to your optimized pages can help them climb much faster. This can often be as simple as re-sharing evergreen material (in addition to sharing new stuff when it becomes available). Once a month, we propose re-sharing each post – a chore that doesn’t have to be as time-consuming as you would assume. You may schedule the entire month at once using Facebook’s scheduling tool or Hootsuite (for Twitter).
3. Quoted experts on social media can help you reach a wider audience.
This is one of our favorite social media marketing advantages. Let’s pretend you used HARO to discover experts for your most recent blog post. Maybe you used someone who has a strong social media presence. Of course, you’ll give them a link to the post once it’s live and ask them to share it, but utilizing your own social media channels will help you go above and beyond.
Make sure to tag the experts you referenced in your tweets and Facebook posts about your new material so they see it in their notifications.
This increases the likelihood that your source will share or retweet the link with thousands (or tens of thousands) of followers, resulting in more traffic to your site. It’s a win-win situation for everyone.
4. Social media marketing aids in the comprehension of your target audience.
The contact you have with your consumer base is part of what makes social media platforms like Twitter and Instagram great marketing tools. You may learn about their everyday life and consumer habits by reading their tweets and status updates, and you can answer questions like:
What exactly are they purchasing, and why are they purchasing it?
What are their interests?
What types of posts do they enjoy sharing?
What kind of websites do they go to?
These observations have clear marketing implications. You can write better content and more appealing pieces when you understand your clients, which leads to greater traffic. However, the advantages can extend beyond marketing, assisting you in identifying client pain spots, increasing sales conversions, and even refining your product strategy.
5. Maintaining an active social media presence allows you to create relationships with your target audience.
Instead of marketing platforms, consumers see Twitter, Facebook, and Instagram as social media platforms. When you’re first starting out with your social media marketing plan, this can be difficult. Many businesses employ a hard sell approach by bombarding their followers with discount codes, new product launches, and customer reviews. Then, when the account only generates a little amount of traffic, they conclude that social media isn’t a suitable fit for their brand.
Customers, on the other hand, don’t want to be sold to; they want genuine connection.
It may revolutionize your brand if you stop thinking of social media as a tool to pitch to your clients and instead think of it as a way to engage with them. You assist clients by responding to their inquiries, entertaining and informing them with appropriate content, and even developing ties with them based on common interests.
“Keep in mind that clients don’t want to be sold to; they want true involvement when it comes to #SMM.” – The Content Factory
You’ll establish relationships with industry leaders and influencers by delivering compelling stories for reporters, high-quality items for promoters, and engaging topics for experts to share with their following. You’ll become more than a brand over time – you’ll become a member of a community.
And that has a significant return on investment. You’ll gain a lot of exposure and sales if you implement social media marketing best practices.
And that has a significant return on investment. You’ll get a lot of exposure if you implement social media marketing best practices. New leads are generated as a result of this exposure. Over time, those leads turn into followers, who turn into customers, who become into passionate brand promoters, and so on, perpetuating the cycle.
6. Targeting and retargeting is possible with social media ads.
Why should you market your company on social media?
Because social media networks allow you to create highly targeted ads that are tailored to your client’s demands. For example, Facebook advertising can target clients based on their age, geography, education level, industry, and even user behavior, such as the pages they’ve liked. Using a service like HubSpot for ad management can provide you even more insight into your ad campaigns. When you link your advertising to a CRM, you’ll be able to monitor which ones are converting leads into customers.
Install a Facebook pixel on your website to track how your advertisements influence customer behavior and retarget your ads as needed. Facebook will learn which individuals are more likely to click your link or buy a product over time, ensuring that your advertising is delivered to the people who are most likely to convert into solid leads and sales.
7. You may use social media to get noticed at events and gain media attention.
Whatever criterion you employ to assess an event’s success, will always necessitate strong promotion. And an active social media presence is always beneficial to that promotion.
Trying to figure out how many people have signed up for a new expert webinar series? Facebook and LinkedIn will aid in the dissemination of information.
At a charity function, are you trying to raise the most money possible? You’ll be able to contact the major funders with good social targeting.
Attending a trade fair with the hopes of obtaining high-quality leads? With a well-thought-out social media plan, you’ll be able to use influencers to spread your message and drive traffic to your booth.
8. Customer service requires the use of social media.
Customer response time is no longer discretionary. Customers want you to fix a problem with your product or service as soon as possible.
Only a few businesses are up to the task.
Customers expect responses from social media firms within four hours, according to a Sprout Social study, while the average response time is ten hours.
“Customers expect #socialmedia responses within 4 hours, according to a @SproutSocial research, while the average response time is 10 hours. #SMM” – The Factory of Content
This isn’t simply a small annoyance for your customers; it has a direct impact on your bottom line. Customers are willing to pay about $20 extra for future flights when airlines answer their tweets within 6 minutes, according to a Twitter survey.
That isn’t just a single data point, either. Consumers reward companies that respond to client requests and concerns, according to research after study. Customers will be satisfied, and your public image will be positive if you have a strong and engaging social media marketing presence.